Performance sampling for results driven brands

Strategically crafted, hyper-targeted campaigns that fuel growth

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Meet the brands we love to work with…

Sampling was broken. Don’t worry, we fixed it!

Reach-focussed sampling options are everywhere, and it seems like the right thing to do - until you're asked to present results and show the ROI.

Measuring success on the volume of samples sent out, won’t cut it in 2025. Brands want real data real results!

Evolving from hit and hope volume to hyper-targeted, results-focussed campaigns is easier than you think.

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We flipped sampling upside down

Target the right consumers, reduce waste, improve engagement and measure results

Measure success with 360° performance reporting

Performance sampling comes with detailed reporting, built in, as standard - giving you a full analysis on how your campaign and product performed.

Custom branded portals are generated to hold performance data and showcase the direct returns of the activity.

Track performance

Consumers sign up & create a Triyitprofile

We match them with products and brands that fit their profile

They try new products and brands at home for free

They write reviews, create content and post on social

They give honest, detailed feedback on products they try

They become eligible to receive more samples

Increase product trial rates and gather more authentic consumer feedback

Significantly increase the likelihood of product trials. The comfort of their own homes allows consumers to use products naturally, resulting in more authentic, detailed feedback.

Increased product trial rates among target consumers

More detailed and honest feedback from real usage situations

Insights into product performance in authentic settings

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Choose your target audience

With so many profiles to choose from, engaging your ideal target audience is a piece of cake - right down to where they shop and what they buy. Better targeting means less waste and better results.

Sample Smart is powered by Triyit - voted the highest rated product discovery service in the world - for 7 years running.

3 reasons to choose performance sampling

Hyper-targeting

Pinpoint your ideal audience with 100% accuracy and ensure every product sample lands with the right consumer

360° Reporting

Track everything with full campaign and product performance reporting that makes measuring real success simple

Guaranteed Results

We’re the only provider in the entire industry that offers a 100% money-back guarantee, performance sampling is that good!

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Stack solutions to maximise campaign returns

Customer Acquisition

Targeted Customer Acquisition

Mailing List Growth

Awareness & Influence

Social Sampling

Influence & WOM

Data & Insights

Custom Data Insights

Retailer Listing Support

User generated content

Rating & Reviews

Visual Content

Ready to get more from sampling?

Let’s do it together…

What exactly is Sample Smart?+

Sample Smart is a data-driven, in-home sampling platform designed for FMCG brands. We connect your products with targeted consumers by delivering samples directly to their homes and collecting valuable feedback and insights. Our service bridges the gap between traditional product sampling and modern data analytics, providing brands with a powerful tool for product launches, market expansion, and consumer research.

Who can benefit from using Sample Smart?+

Sample Smart is tailored for FMCG brands across various stages of growth and development. This includes new brands looking to launch products, established companies seeking to expand their customer base, marketing teams wanting to gather authentic consumer insights, and product developers needing real-world feedback. If you're in the food, beverage, cosmetics, or household goods industry, Sample Smart can help you reach and understand your target market better.

How does Sample Smart's targeting work?+

Our targeting system uses a sophisticated blend of data science and consumer profiling. We analyse demographic data, purchase history, brand preferences, and lifestyle information to match your products with the most suitable consumers. This approach ensures that your samples reach people who are genuinely interested in your product category, maximising the chances of meaningful engagement and valuable feedback.

What types of products can be sampled through Sample Smart?+

We specialise in shelf-stable FMCG products. This includes packaged foods and snacks, non-alcoholic beverages, cosmetics and skincare items, personal care products, and household cleaning supplies. The key requirement is that the product doesn't need refrigeration and can be safely mailed. If you're unsure whether your product is suitable, our team can provide guidance.

Where do you deliver samples?+

Currently, Sample Smart operates throughout the UK. We have a robust network that allows us to reach consumers in urban centers, suburban areas, and rural locations across the country.

When should a brand use Sample Smart?+

Sample Smart is particularly valuable before a product launch to gather feedback and create buzz, when entering new markets or targeting new demographics, to understand how your product performs against competitors, when looking to boost word-of-mouth marketing, or when you need fresh insights for product development. Essentially, any time you need to get your product into the hands of targeted consumers and gather meaningful data, Sample Smart can help.

Why choose Sample Smart over traditional sampling methods?+

Sample Smart offers several advantages over traditional sampling methods. Our precision targeting means no more wasted samples on uninterested consumers. By delivering to homes, we ensure products are used in real-life situations, leading to more authentic feedback. We provide comprehensive data tracking everything from delivery to purchase intent, making our approach more cost-effective and insightful. Additionally, our process is typically faster than traditional market research methods and is scalable to meet the needs of both small and large campaigns.

How long does a typical sampling campaign run?+

A typical campaign runs for about 6 weeks from start to finish. This includes campaign setup and targeting, sample distribution, product trials, feedback collection, data analysis, and reporting. However, we understand that sometimes speed is of the essence, so we can often accelerate the process for urgent campaigns. The exact timeline can be tailored to meet your specific needs and objectives.

What metrics and data will I receive from a sampling campaign?+

Our reports provide a comprehensive view of your campaign's performance. You'll receive data on sample reach and trial rates, detailed consumer demographics and profiles, product ratings and reviews, and purchase intent scores. We also conduct sentiment analysis and identify key themes from consumer feedback. All this data is synthesised into actionable recommendations to inform your product development and marketing strategies.

How do you ensure the quality of consumer feedback?+

Quality feedback is at the core of our service. We start with careful consumer vetting and profiling to ensure we're reaching the right people. Our surveys are designed to be engaging and interactive, encouraging thoughtful, detailed responses. We use AI-powered analysis to identify valuable insights, which are then reviewed by our team for relevance and depth. When needed, we conduct follow-up questions to gain clarity on specific points. This multi-step process results in rich, reliable data you can act on with confidence.

Can Sample Smart help with product launches?+

Yes, Sample Smart is an excellent tool for product launches. We can help you gather pre-launch feedback to fine-tune your product, build anticipation with targeted sampling, and collect valuable insights to refine your launch strategy. The data we provide can inform everything from packaging decisions to marketing messages. Post-launch, we can continue sampling to drive word-of-mouth and gather real-world performance data. Our team will work with you to create a custom launch strategy that sets your product up for success.

What makes Sample Smart different from other sampling services?+

Sample Smart stands out through our combination of precision targeting, in-home sampling, and comprehensive data analysis. We're not about mass distribution; we're about creating meaningful connections between brands and consumers. Our data-driven approach ensures your samples reach the most relevant audience, while our in-home delivery creates authentic product experiences. We don't just deliver samples; we deliver actionable intelligence that can drive real business outcomes for your brand.

How do I get started with Sample Smart?+

Getting started with Sample Smart is straightforward. Simply request a demo through our website, and we'll schedule a call to learn about your goals and design a custom sampling strategy. Once you approve the plan, we'll set up your campaign on our platform. From there, you can sit back and watch the insights roll in. Our team will guide you through every step of the process, ensuring you get the most value from your sampling campaign.

FAQs

- Logos and product packaging designs featured are owned by the respective brands -

“Performance sampling has been a game changer for Divine Chocolate - amongst the best money I’ve ever spent!”

Lydia Stubbins

Marketing Director - Divine Chocolate

“The perfect solution for any brand looking to get more out of sampling!”

Alex Haldane

Snr Brand Manager - AB InBev

“Honestly, I’d recommend performance sampling to any brand that wants to reach the right consumer and generate some real results!”

Imogen Trevitt

Global Marketing Manager - Rhodes Petcare

Officially powered by the No.1 Product Sampling Platform

Giving access to a community of over 1,000,000 UK consumers each with a detailed personal profile for hyper-targeting

Consumers join the community to discover new favourites

Consumers sign up and create a Tryit profile that helps us get to know them

They match campaigns and try new products at home - for free

They share their experience with friends and family - online and offline

They take surveys and give honest feedback to improve their experience

Brands use performance sampling to fuel growth

Deploy performance sampling in 4 super simple steps

Choose your ideal target audience

Select your campaign format

Stack solutions to maximise returns

Measure success with performance reporting

Select your campaign format

Engage on a deeper level and interrupt existing brand loyalty with a memorable, educational sampling experience - delivered in your target audience’s most comfortable, receptive environment - home.

We source our materials responsibly and
use recyclable board with water based inks

Stack solutions to maximise returns

Drive Sales

Grow Awareness

Gather Data & Insights

Collect UGC

Customer Acquisition

Consumer Insights

Social Posting

Listing Support

Mailing List

Ratings & Reviews

Support Retail Listings

Measure activity ROI

Deep segmentation

Benchmarks and comparisons

Qualitative data

Quantitative data

Shared Box

Feature alongside non competing products in a shared sampling experience

Bespoke box

Take centre stage with your own bespoke branded sampling experience

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Ready to learn more?

“Performance sampling has been a game changer for Divine Chocolate - amongst the best money I’ve ever spent!”

Lydia Stubbins

Marketing Director - Divine Chocolate

“The perfect solution for any brand looking to get more out of sampling!”

Alex Haldane

Snr Brand Manager - AB InBev

“Honestly, I’d recommend performance sampling to any brand that wants to reach the right consumer and generate some real results!”

Imogen Trevitt

Global Marketing Manager - Rhodes Petcare

“Performance sampling has been a game changer for Divine Chocolate - amongst the best money I’ve ever spent!”

Lydia Stubbins

Marketing Director - Divine Chocolate

“The perfect solution for any brand looking to get more out of sampling!”

Alex Haldane

Snr Brand Manager - AB InBev

“Honestly, I’d recommend performance sampling to any brand that wants to reach the right consumer and generate some real results!”

Imogen Trevitt

Global Marketing Manager - Rhodes Petcare

Select your campaign format

Engage on a deeper level and interrupt existing brand loyalty , with a memorable, educational sampling experience - delivered in your target audience's most comfortable, receptive environment - home.

Shared distribution

Feature alongside non competing products in a shared sampling experience

Select your campaign format

Engage on a deeper level and interrupt existing brand loyalty , with a memorable, educational sampling experience - delivered in your target audience's most comfortable, receptive environment - home.

We source our materials responsibly and use recyclable board with water based inks

Bespoke Box

Take centre stage with your own bespoke branded sampling experience

Shared Box

Feature alongside non competing products in a shared sampling experience

Bespoke distributions

Take centre stage with your own bespoke branded sampling experience