Target the right consumers, reduce waste, improve engagement and measure results
Measure success with
360° performance reporting
Performance sampling comes with detailed reporting, built in, as standard - giving you a full analysis on how your campaign and product performed.
Custom branded portals are generated to hold performance data and showcase the direct returns of the activity.
Track performance
Consumers sign up & create a Triyitprofile
We match them with products and brands that fit their profile
They try new products and brands at home
for free
They write reviews, create content and post on social
They give honest, detailed feedback on products they try
They become eligible
to receive more
samples
Increase product trial rates and gather more authentic consumer feedback
Significantly increase the likelihood of product trials. The comfort of their own homes allows consumers to use products naturally, resulting in more authentic, detailed feedback.
Increased product trial rates among target consumers
More detailed and honest feedback from real usage situations
Insights into product performance in authentic settings
With so many profiles to choose from, engaging your ideal target audience is a piece of cake - right down to where they shop and what they buy. Better targeting means less waste and better results.
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Product Discovery Service
Sample Smart is powered by Triyit - voted the highest rated product discovery service in the world - for 7 years running.
3 reasons to choose performance sampling
Hyper-targeting
Pinpoint your ideal audience with 100% accuracy and ensure every product sample lands with the right consumer
360° Reporting
Track everything with full campaign and product performance reporting that makes measuring real success simple
Guaranteed Results
We’re the only provider in the entire industry that offers a 100% money-back guarantee, performance sampling is that good!
Sample Smart is a data-driven, in-home sampling platform designed for FMCG brands. We connect your products with targeted consumers by delivering samples directly to their homes and collecting valuable feedback and insights. Our service bridges the gap between traditional product sampling and modern data analytics, providing brands with a powerful tool for product launches, market expansion, and consumer research.
Who can benefit from using Sample Smart?+
Sample Smart is tailored for FMCG brands across various stages of growth and development. This includes new brands looking to launch products, established companies seeking to expand their customer base, marketing teams wanting to gather authentic consumer insights, and product developers needing real-world feedback. If you're in the food, beverage, cosmetics, or household goods industry, Sample Smart can help you reach and understand your target market better.
How does Sample Smart's targeting work?+
Our targeting system uses a sophisticated blend of data science and consumer profiling. We analyse demographic data, purchase history, brand preferences, and lifestyle information to match your products with the most suitable consumers. This approach ensures that your samples reach people who are genuinely interested in your product category, maximising the chances of meaningful engagement and valuable feedback.
What types of products can be sampled through Sample Smart?+
We specialise in shelf-stable FMCG products. This includes packaged foods and snacks, non-alcoholic beverages, cosmetics and skincare items, personal care products, and household cleaning supplies. The key requirement is that the product doesn't need refrigeration and can be safely mailed. If you're unsure whether your product is suitable, our team can provide guidance.
Where do you deliver samples?+
Currently, Sample Smart operates throughout the UK. We have a robust network that allows us to reach consumers in urban centers, suburban areas, and rural locations across the country.
When should a brand use Sample Smart?+
Sample Smart is particularly valuable before a product launch to gather feedback and create buzz, when entering new markets or targeting new demographics, to understand how your product performs against competitors, when looking to boost word-of-mouth marketing, or when you need fresh insights for product development. Essentially, any time you need to get your product into the hands of targeted consumers and gather meaningful data, Sample Smart can help.
Why choose Sample Smart over traditional sampling methods?+
Sample Smart offers several advantages over traditional sampling methods. Our precision targeting means no more wasted samples on uninterested consumers. By delivering to homes, we ensure products are used in real-life situations, leading to more authentic feedback. We provide comprehensive data tracking everything from delivery to purchase intent, making our approach more cost-effective and insightful. Additionally, our process is typically faster than traditional market research methods and is scalable to meet the needs of both small and large campaigns.
How long does a typical sampling campaign run?+
A typical campaign runs for about 6 weeks from start to finish. This includes campaign setup and targeting, sample distribution, product trials, feedback collection, data analysis, and reporting. However, we understand that sometimes speed is of the essence, so we can often accelerate the process for urgent campaigns. The exact timeline can be tailored to meet your specific needs and objectives.
What metrics and data will I receive from a sampling campaign?+
Our reports provide a comprehensive view of your campaign's performance. You'll receive data on sample reach and trial rates, detailed consumer demographics and profiles, product ratings and reviews, and purchase intent scores. We also conduct sentiment analysis and identify key themes from consumer feedback. All this data is synthesised into actionable recommendations to inform your product development and marketing strategies.
How do you ensure the quality of consumer feedback?+
Quality feedback is at the core of our service. We start with careful consumer vetting and profiling to ensure we're reaching the right people. Our surveys are designed to be engaging and interactive, encouraging thoughtful, detailed responses. We use AI-powered analysis to identify valuable insights, which are then reviewed by our team for relevance and depth. When needed, we conduct follow-up questions to gain clarity on specific points. This multi-step process results in rich, reliable data you can act on with confidence.
Can Sample Smart help with product launches?+
Yes, Sample Smart is an excellent tool for product launches. We can help you gather pre-launch feedback to fine-tune your product, build anticipation with targeted sampling, and collect valuable insights to refine your launch strategy. The data we provide can inform everything from packaging decisions to marketing messages. Post-launch, we can continue sampling to drive word-of-mouth and gather real-world performance data. Our team will work with you to create a custom launch strategy that sets your product up for success.
What makes Sample Smart different from other sampling services?+
Sample Smart stands out through our combination of precision targeting, in-home sampling, and comprehensive data analysis. We're not about mass distribution; we're about creating meaningful connections between brands and consumers. Our data-driven approach ensures your samples reach the most relevant audience, while our in-home delivery creates authentic product experiences. We don't just deliver samples; we deliver actionable intelligence that can drive real business outcomes for your brand.
How do I get started with Sample Smart?+
Getting started with Sample Smart is straightforward. Simply request a demo through our website, and we'll schedule a call to learn about your goals and design a custom sampling strategy. Once you approve the plan, we'll set up your campaign on our platform. From there, you can sit back and watch the insights roll in. Our team will guide you through every step of the process, ensuring you get the most value from your sampling campaign.
FAQs
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- Logos and product packaging designs featured are owned by the respective brands -
“Performance sampling has been a game changer for Divine Chocolate - amongst the best money I’ve ever spent!”
Lydia Stubbins
Marketing Director - Divine Chocolate
“The perfect solution for any brand looking to get more out of sampling!”
Alex Haldane
Snr Brand Manager - AB InBev
“Honestly, I’d recommend performance sampling to any brand that wants to reach the right consumer and generate some real results!”
Imogen Trevitt
Global Marketing Manager - Rhodes Petcare
Officially powered by the No.1Product Sampling Platform
Giving access to a community of over 1,000,000 UK consumers each with a detailed personal profile for hyper-targeting
Consumers join the community to discover new favourites
Consumers sign up and create a Tryit profile that helps us get to know them
They match campaigns and try new products at home - for free
They share their experience with friends and family - online and offline
They take surveys and give honest feedback to improve their experience
Brands use performance sampling to fuel growth
Deploy performance sampling in 4 super simple steps
Choose your ideal target audience
Select your campaign format
Stack solutions to maximise returns
Measure success with performance reporting
Select your campaign format
Engage on a deeper level and interrupt existing brand loyalty with a memorable, educational sampling experience - delivered in your target audience’s most comfortable, receptive environment - home.
We source our materials responsibly and use recyclable board with water based inks
Stack solutions to maximise returns
Drive Sales
Grow Awareness
Gather Data & Insights
Collect UGC
Customer Acquisition
Consumer Insights
Social Posting
Listing Support
Mailing List
Ratings & Reviews
Support Retail Listings
Measure activity ROI
Deep segmentation
Benchmarks and comparisons
Qualitative data
Quantitative data
Shared Box
Feature alongside non competing products in a shared sampling experience
Bespoke box
Take centre stage with your own bespoke branded sampling experience
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Ready to learn more?
“Performance sampling has been a game changer for Divine Chocolate - amongst the best money I’ve ever spent!”
Lydia Stubbins
Marketing Director - Divine Chocolate
“The perfect solution for any brand looking to get more out of sampling!”
Alex Haldane
Snr Brand Manager - AB InBev
“Honestly, I’d recommend performance sampling to any brand that wants to reach the right consumer and generate some real results!”
Imogen Trevitt
Global Marketing Manager - Rhodes Petcare
Copyright 2025 SampleSmart. All Rights Reserved. Privacy Policy
“Performance sampling has been a game changer for Divine Chocolate - amongst the best money I’ve ever spent!”
Lydia Stubbins
Marketing Director - Divine Chocolate
“The perfect solution for any brand looking to get more out of sampling!”
Alex Haldane
Snr Brand Manager - AB InBev
“Honestly, I’d recommend performance sampling to any brand that wants to reach the right consumer and generate some real results!”
Imogen Trevitt
Global Marketing Manager - Rhodes Petcare
Select your campaign format
Engage on a deeper level and interrupt existing brand loyalty , with a memorable, educational sampling experience - delivered in your target audience's most comfortable, receptive environment - home.
Shared distribution
Feature alongside non competing products in a shared sampling experience
Select your campaign format
Engage on a deeper level and interrupt existing brand loyalty , with a memorable, educational sampling experience - delivered in your target audience's most comfortable, receptive environment - home.
We source our materials responsibly and use recyclable board with water based inks
Bespoke Box
Take centre stage with your own bespoke branded sampling experience
Shared Box
Feature alongside non competing products in a shared sampling experience
Bespoke distributions
Take centre stage with your own bespoke branded sampling experience